CHINESEMEDIA

Over 1.2 million Chinese-speaking Australians are active on platforms your competitors aren't even thinking about. Xiaohongshu, WeChat, Douyin — these aren't niche apps. They're where purchase decisions happen.

The Western Chinese audience — Chinese-speaking consumers living in Australia, New Zealand, the US, Canada and the UK — is one of the most affluent and digitally connected demographics in the world. They research on Xiaohongshu before they buy. They share on WeChat before they visit. They trust KOL recommendations over traditional advertising.

If your brand isn't showing up in those feeds, you're invisible to a market that spends billions every year on dining, education, property, travel, beauty and professional services.

We have a dedicated Mandarin speaking team that specialises in reaching the Western Chinese audience across all major Chinese media platforms — from account management and content creation to paid advertising, campaigns and influencer procurement.

As an affiliated partner with these platforms, we offer comprehensive account setup and management, including verified business accounts, ad account activation and direct platform support. We also manage paid ads across Chinese mediums — Xiaohongshu sponsored posts, WeChat Moments campaigns, Douyin in-feed ads and more — ensuring your budget is optimised and your message lands with the right audience.

Get in touch with us below to find out more.